Open business symbol contribution
Due to my upcoming exam the 29th May, there hasn’t been too much activity from my end the last week. In my last post I expressed the difficulty in illustrating several of the sub categories in the Related Services and Access category. Related Services refers to business models where you give away one product/service to promote the sale of another related product/service. Access covers strategies where one sell the availability of a product/service.
Therefore I was so happy to receive an email from Mike Zepf loaded with sketched ideas for various sub symbols.
In fact, let’s have a look at Zepf’s contributions:
|
Suggestion for the Performance symbol from the Related Services category. Performance aims to encompass business models where you give away a digital copy of your work, while earning money on performing it. A typical example is that of a musician giving away free mp3’s to promote the sales of tickets to his/hers live act. - I am wondering if this symbols illustrates that, as my immediate association to this sketch is that of an engine giving its best, whereas performance aims to point to the aspect of going live, of enacting your work. |
|
Suggestion for the Consultancy symbol from the Related Services category. Consultancy refers to business models where one give away a digital copy of your work and earn money on the interpretation of how to use it optimally. - I think this one is great. Funny, playing on the word itself and still to the point. |
|
Suggestion for the Merchandise symbol from the Related Services category. Merchandise refers to any added product/service that has its value mostly due to the main product/service. By giving away your main work digitally you can promote the sale of gadgets, thingies, swag that refers to your main product. - I associate this sketch with a commodity in general, not so much merchandise connected to it. Maybe the symbols should show the main commodity and its reference goods. |
|
Suggestion for the Findability symbol from the Access category. Findability relates to business models where a digital copy of your work might be available somewhere, but you charge your customers for finding it easily. - I made a suggestion for this yesterday, and to my surprise it is very similar. So, I think we are into something here.
|
|
Suggestion for the Immediacy symbol from the Access category. Immediacy refers to business models where you eventually will give away a digital copy of your work, and where you charge your customers for getting it NOW. - It took me a little time to understand the sketch - of time being of no essence. The time factor is removed from the equation. I like it. I am wondering if it is clear enough, but I really like it. |
|
Suggestion for the Usability symbol from the Access category. Usability refers to business models where you give away a digital copy of your work, however, you make it very easy for people to contribute/donate to your cause. A typical example is that of have easy and open (as in optional) payment systems in close connection to your free digital copy. - Usability is very abstract, and in this sketch I get the sense of the person struggling with the lever, instead of moving it around with ease. I would love to have this one explained, actually. |
Mucho gracias, mister!