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    • SYMBOL LIBRARY

    The symbol library of the Open Business Guide
    An overview and descriptions of the different symbols that will be used in the hand book. The symbols library is currently divided between symbols representing different creative industries, and symbols for the different categories describing the carrying elements in an open business strategy.

    CREATIVE INDUSTRY SYMBOLS

    MUSIC SYMBOL The symbol for the music-related case descriptions.
    FILM SYMBOL The symbol for the film-related case descriptions.
    LITERATURE SYMBOL The symbol for the literature-related case descriptions.
    SOFTWARE SYMBOL The symbol for the software-related case descriptions.

    OPEN BUSINESS STRATEGIC ELEMENTS (main categories)

    UPGRADE SYMBOL The Upgrade symbol, one of four main characteristics in an open business strategy. Upgrades relates to business models where the focus is to sell more of the same. You give away a basic digital version of your product/service to promote the sales of an enhanced version.
    E.g.

    • Digital –> physical
    • Minimum –> maximum
    • Low-resolution–>High-resolution
    • Limited/deluxe/exclusive edition
    The Related Services symbol, one of four main characteristics in an open business strategy.
    Related Services refers to business models where you give away one product/service to promote the sale of another related product/service.
    Different related services:

    • Performance (e.g. live concert)
    • Subscriptions (forced/optional)
    • Consultancy/interpretation
    • Advertisement
    • Merchandise/Swag
    • Razor & Blades (give away one part of a two part product, sell part two)
    • Customization/personification
    ACCESS SYMBOL The Access symbol, one of four main characteristics in an open business strategy.
    Access covers strategies where one sell the availability of a product/service.
    Several aspects of accessibility:

    • Open copyright/copyleft licensing a product/service (ex. CC, GPL). People can access/assess your product/service without you losing the rights to the material
    • Immediacy: A free version is available some time in the future, you pay for getting it NOW
    • Findability: A free version is available somewhere, you pay for finding it HERE
    • Usability: Design good structures that allow people to contribute/donate to you cause with ease, simplicity and by choice.
      I have yet to find a good name for this sub-category. In general it encompasses user-friendly solutions/design structures - where you make it easy for people to support your cause/product/service economically (e.g donation buttons placed next to dl buttons, people choosing what they want to pay for a product).
    COMMUNITY INVOLVEMENT SYMBOL The Community Involvement symbol, one of four main characteristics in an open business strategy.
    Community Involvement refers to business models involving and benefiting from the participation/collaboration/donations from a community connected to a product/service.

    • Open Ideation (open up for collective brainstorming/idea generation)
    • Open Production (create platforms where any interested party can contribute to your cause/product/service)
    • Open Post Development (opening up for remixes/modifications of the original product/service)
    • Open Distribution (P2P-distribution, f.x BitTorrent)
    • Labor Exchange (users perform a small task to get access to a product/service (e.g. solving captcha’s)
    • Sharing economy (the exchange of services/products/labor within a community
    • Donation/patronage/funding (a fan community (private/state) supports you financially)